Communications has played a pivotal role in Canada's COVID-19 response to minimize the health, economic, and social impacts of the pandemic on Indigenous Peoples.
The Communications Branch at Indigenous Services Canada responded by mobilizing employees across all areas to advise Indigenous Peoples and equip First Nations, Inuit and Métis leaders, youth and Elders with effective communications products and tools.
Many new initiatives have come to light. Through partnerships with influencers from the communities, for example, the department was able to reach youth via social media and video in an approachable way to communicate public health measures effectively.
Join us to learn how Indigenous Services Canada achieved their communications objectives through creativity, innovation, and trial and error, and why it is important now more than ever that these efforts be sustained.
- Aruna Sadana, Director General, Communications Branch, Indigenous Services Canada
- Michelle Gagnon, Senior Director, Strategic Communications, Communications Branch, Indigenous Services Canada
- Patricia D'Souza, Director of Communications, Inuit Tapiriit Kanatami
- Brock Holowachuk, Director, Regional Communications, Indigenous Services Canada
- Cristina Daniel, Director, Regional Communications, Communications Branch, Indigenous Services Canada
Shasta Chartrand, Senior Communications Advisor, Regional Communications, Communications Branch, Indigenous Services Canada